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Hits
The number of times a program or item of data has been accessed or matches some condition. For example, when you download a page from the Web, the page itself and all graphic elements that it contains each count as one hit to that Web site. If a search yields 100 items that match the searching criteria, those 100 items could be called 100 hits.

Page View
A Web page, which can be of any length and can contain any number of graphic images. The HTML page itself and every image are each considered a hit. Thus, one page view is one hit only if there are no graphics on the page.

A Page view is generally defined as a request to load a single page of an Internet site. On the World Wide Web a page request would result from a web surfer clicking on a link on another HTML page pointing to the page in question.

These page views may be counted. For the owner of the site this information can be useful to see if any change to the page (such as the information or the way it is presented) results in more visits. If there are any advertisements on the page, the advertisers would also be interested in the number of page views to determine their expected revenue from the ads. For this reason it is a term is used widely for Internet based marketing and advertising.

For marketing purposes, website owners should be using Page View rather than Hits statistical counter.

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